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KIA Australia Open 2024
Temporary Structures
Client
Studio Messa
Project
KIA Australia Open 2024
Date
2024
Value
$
2
M
Location
Melbourne
Role
Temporary Structures Engineer
Project Overview
The KIA Australia Open 2024, an iconic event set in Melbourne's dynamic landscape, showcases a series of engaging activations designed to elevate the sporting experience. This ambitious project involves the meticulous design and construction of temporary structures that not only provide functional space for events but encapsulates the essence of innovation and sportsmanship associated with the KIA brand. From immersive brand experiences that connect attendees with the spirit of competition to state-of-the-art facilities designed to host international athletes and guests, every aspect of the initiative is crafted to embody the vibrancy and excellence of both the city and the brand. Additionally, the project places a strong emphasis on sustainability and visitor engagement, integrating advanced technological solutions and eco-friendly materials to create a memorable and environmentally conscious event experience.
Our Scope
- Developed a bespoke temporary structure for showcasing the new Kia vehicle, featuring an 8-meter high frame combining aluminum and timber, designed to captivate and engage attendees while highlighting the vehicle’s features.
- Conducted comprehensive structural analysis to ensure the integrity and safety of the temporary structure, including detailed design of frame connections, to withstand environmental stresses and audience interaction.
- Oversaw the engineering design processes to merge aesthetic appeal with functional requirements, ensuring the structure not only showcased the vehicle effectively but also complemented the event’s overall theme and objectives.
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